The mobile gaming industry has experienced unprecedented growth, with a remarkable 8% increase in first-time installations, totaling 90 billion. One game that has made waves in the industry is “Evony: The King's Return,” developed by Top Games Inc. Benjamin Gifford, the Vice President of Development for Evony, recently shared the company's unique approach to game development and marketing, which has been the key to its success.
Game Development and Marketing
With over a decade of experience in the gaming industry, Benjamin Gifford is a seasoned professional in game development and marketing. As the Vice President and top developer for Evony, Benjamin wears many hats, overseeing game design, marketing, and business strategy. He leads a Tiger Team to tackle challenges and develop solutions when issues arise. For aspiring game developers and marketing professionals, Benjamin emphasizes the importance of putting the end-user first and taking prompt but responsible action. He believes in prioritizing impact over perfection and constantly striving for excellence.
Focusing on Users and Impact
According to Benjamin, what sets Top Games apart is its focus on excellence rather than trying to provide everything for everyone. The company leverages data science to overcome personal biases and identifies content that can have the most significant impact on players. Benjamin underscores the need for game developers and marketing professionals to prioritize users, speed, and responsibility to achieve product excellence. He also encourages companies to identify and solve the most critical problems to make a meaningful impact, challenging themselves and their teams to continually raise standards and deliver high-quality products and services.
Ambitious Plans for the Future
Looking ahead, Benjamin shares that Top Games' goal is to leave a lasting mark on the gaming industry. The company has ambitious plans for 2023, with CEO David Guo at the helm, driving a unique and powerful culture within the organization. Top Games is actively exploring opportunities to take the company to new heights in the coming year, building on the success of Evony and pushing the boundaries of innovation in the gaming industry.
In brief, Benjamin Gifford's insights shed light on the success of Evony and Top Games Inc., emphasizing the company's unique approach to game development and marketing. With a focus on users, impact, and excellence, and ambitious plans for the future, Top Games is poised to make a significant mark in the gaming industry under the leadership of CEO David Guo.