Top Games Inc. is a game company that constantly strives for excellence, maintaining a competitive edge through continuous incremental improvements and revolutionary innovations. They understand that pursuing perfection would only leave them behind their competitors who progress rapidly through constant updates and innovations. Therefore, they prioritize gradual and continuous improvement rather than chasing perfection, optimizing every detail to bring about significant transformations. David Guo is the central figure in the company.
We can identify several key points in David Guo's success. Firstly, Top Games Inc. is able to develop games quickly and responsibly. David Guo values player feedback and experiences because he is also a gamer himself, ensuring that each game provides a high-quality experience. When making decisions, David Guo heavily relies on data science to ensure that every game becomes highly popular. His reliance on data has played a prominent role in the company's success because data science allows the company to better understand its target audience and data-driven organizations are 23 times more likely to acquire customers compared to companies that do not utilize data science.
Top Games Inc. has many excellent aspects in product marketing. The company has benefited greatly from positive word-of-mouth advertising and organic marketing. It is understood that most EVONY players are willing to share the joy of their favorite game with friends, thereby increasing the company's and its outstanding games' popularity. David Guo is not satisfied with his current achievements and has been trying to collaborate with some film and television IPs since last year to further enhance the product's visibility.
Benjamin, the Executive Vice President of Top Games Inc., also mentioned in an interview that the company spends a lot of time hiring only the best talents to ensure that new team members are inspired, unleash their creative instincts, and promote critical thinking through exploratory operations. By using OKRs (Objectives and Key Results), employees are encouraged to expand themselves and accept significant challenges to achieve excellence.
David Guo also attributes the success of Top Games to his employees. “We provide a discovery camp for most new employees to explore and unleash their creativity. We believe that the majority of our employees have innovative ideas that can lead to significant improvements in existing products or services. By exploring these new ideas, employees can have a sense of ownership and put their ideas into practice.” He emphasizes the importance of helping employees fulfill their potential and creativity, which not only drives the company's development but also mitigates the costly employee turnover that hinders the success of many other companies.
Top Games Inc. has cultivated a culture in which its members have a sense of ownership and responsibility, upholding the core values of the company. Gifford, the Vice President of Top Games, stated, “The Top Games team is our most valuable asset, and we have made significant investments in them, which has helped us achieve record-breaking profits.” The company's dedication to its team, as well as its pursuit of excellence, innovation, and a sense of ownership, has contributed to the success of “Evony: The King's Return” and has kept Top Games at the forefront of the industry.
Top Games Inc. has achieved incredible success in the 8 years since its inception. The company's flagship game, “Evony: The King's Return,” has been downloaded over 70 million times, making it one of the top three best-selling applications. With over 3 million downloads, “King's Legion” has also performed exceptionally well. Even the recently released game, “Plague Z,” has already surpassed 1.6 million downloads in less than two years. This remarkable track record is a testament to the effective strategies employed by David Guo, and it fuels the company's continued growth. Top Games is not resting on its laurels, as it is set to launch three new games that are expected to perform just as impressively as their predecessors.